Assignment Help Experts Australia Research approach

Deductive and inductive are the types of research approach. Deductive approach works from more general to more specific due to this reason it is called “top-down” approach. In the deductive approach, the research uses different methods that lead the researcher for testing the theory and hypothesis (Overmars, Verburg & Veldkamp, 2007). Selection and rejection of the hypothesis is based on the result. This approach is based on the assumption and theory that affects its flexibility.


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On the other hand, inductive approach works from specific observation to broader generalization and theories (Engel and Schutt, 2005). Due to this reason, it is also called “bottom up” approach. For solving the general issues and developing the theory, the researcher can use the fact and specific data. This approach is not based on hypothesis. It is also true that observation is the starting phases of inductive approach that develops theory, which supports the researcher in achieving the research goal. Inductive approach is flexible as compared to deductive approach.For more info Research approach Assignment Help Experts Australia.

Assignment Help Experts Australia Sampling Systematic Process

Sampling is a systematic process of selecting the representative data or portion of the population that works as a representative of the whole population. With the help of the sampling, the researcher generalizes the result of the research (Miller, Strang & Miller, 2010). For collecting the information, the researcher selects the sample that represents group of people. For conducting questionnaire of this research, 100 customers of Sainsbury have been selected randomly as a research sample. For conducting the interview, 10 managers of stores and 50 employees of Sainsbury have been selected.




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Interviews took around two hours to complete. Interviews were conducted at the stores of Sainsbury in UK. Managers were of marketing department, who manage the work related to public relations in Sainsbury. The managers were good in terms of communication, analytical and reasoning based skills. Similarly, employees were also from PR departments of Sainsbury in UK. In terms of skills, employees were well versed with the knowledge of CRM practices of Sainsbury. For more info Sampling Assignment Help Experts Australia.

Assignment Help Experts Australia Data collection methods

For achieving the goal of the research, accurate and reliable data is necessary. The researcher can use different data collection methods for collecting the data. The effectiveness of the research’s output depends on the data and data collection methods (Wiid & Diggines, 2010). It is also true that research question and objective play an important role in the selection of data collection methods.

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Data collection methods are divided into two parts primary data collection method and secondary data collection method. The nature of both data collection method is different and they provide different types of information that guides the researcher during the research.

Primary data collection methods

Primary data is the new and fresh data, because the researcher uses the primary data in the research first time and it is collected by the researcher first time. Telephone, mail, internet, fax etc. are some important techniques of primary data collection method. In the primary data collection method, the accuracy and reliability of the data depends on the collection method and experience and knowledge of the researcher (Pride & Ferrell, 2008). For more info Data collection methods Assignment Help Experts Australia.

Assignment Help Experts Australia Research Paradigm

A research paradigm is a combination of values and beliefs that concerns the principles, which support and guide the researcher during the research process. Research paradigm determines perception of the individual towards the world and also affects the behavior (Maxwell, 2005). It can be argued that sample size, research question, time, nature of the world and the researcher etc. are the factors that affect the research paradigm (Cryer, 2006).

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Experimental, psychometric, quantitative, interpretive, prescriptive scientific, hard reductionist etc. are the types of research paradigm which are effectively used by the researcher for conducting the research in proper and effective way. For any query Research Paradigm Assignment Help Experts Australia.